Each choice and decision you make is a silent message that speaks volumes about your brand. Are you communicating the right message?
How this Business Got Me in the Door
As a marketer, I am a student of human behavior. I am always looking at what factors influence people in their choices, and I start with myself. What I find often surprises me.
Purpose vs Through-Line
One of the recurring observations that people tend to make about me is that I have my hands in a lot of different things. This observation tends to come bundled with advice to pare down and focus on one area. “Pick a lane,” is what people say. Thanks, but no thanks.
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