Defining what business you are really in will help you unlock your core values, which are the drivers of your brand.
Strength and power are not the same, but can turn strength into power through alignment. This is the blessing contained in the Hebrew phrase yasher koach.
When you try to override stuck and force something into alignment, you risk greater damage to the entire structure and its contents.
Setting clear goals and measuring your progress will lead you somewhere. The question is whether it will take you to where you want to go. Without this crucial element, your SMART goals are dumb.
Success leaves clues, but not all clues are relevant. You need to know what you’re looking for so you can find the parts that matter.
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