Marketers invest a lot of time and money to figure out what you really want. Shouldn’t you do the same?
The Curse of Optionality
It seems that everyone wants more choices in life, even though studies show that increasing the number of options decreases the likelihood that a person will make a choice and increases any “buyers remorse.”
How to Search For What You Want More Effectively
The abundance of information online can quickly steer any search down down the black hole of comparison and lock you in indecision. Clarity filters out irrelevant information and makes any search more efficient.
How Systems Boost the 3 D’s of Business Success
There’s a misconception that systems limit creativity and are confining. To the contrary, systems can give you the freedom to focus on what you do best. And they can inject confidence in your prospective clients.
A Framework for Navigating Big Decisions
Some Decisions feel so big that they can be hard to navigate. Here’s a framework to help you get unstuck.
How To Improve Your Confidence In Making Decisions
Celebrate the risk, not the result. If you’re willing to risk failure you can’t be mad at yourself when you fail.
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