I know several people who run successful businesses despite having no website and doing little to no marketing.
Some aren’t even on social media.
These people are not spending their days creating content or devleoping courses that purport to teach others how to do what they did.
They are simply doing their work. Showing up. Serving.
Many of them could charge a lot more than they do.
But their first mission is to serve people, and that’s what they do.
These people are some of the happiest and most fulfilled people I know.
They are great at what they do and they enjoy doing it.
They do it with care and presence.
They’re not trying to be the biggest influencers in their industry.
They may not be “influencers” — and they’re not trying to be — but they make a meaningful impact with their work.
This model of success isn’t based on scarcity. These practitioners aren’t driven by a feeling of lack or unworthiness. They aren’t trying to prove themselves to anyone.
To the contrary, their businesses thrive because they are built on a strong foundation of worthiness.
They know that they are enough. They have enough. And they feel secure in their skills and in the value of what they offer to let the work stand for itself.
It’s sad, in a way, to write about this as an anomaly in our current world.
Maybe it doesn’t have to be.
What would it look like for you to master your craft?
How might it change your relationships if you served your clients with presence?
What might be possible if you felt confident enough in what you offer that you stopped trying to prove yourself or acquire more?