Take a look back at some of the things you did today. The choices you made. The actions you took. Or look what you didn’t do.
If I asked you why you did those things, you would likely tell me a story.
Only you don’t think of it as a story. You’d tell it in a way that sounded rational. Logical. Reasonable.
You’re convinced it’s a sound reason based on logic.
What if it’s not?
Numerous scientific studies have shown that we make decisions based on emotion and create rationalizations after the fact.
Other studies show that over 90% of our actions are dictated by our subconscious.
In many cases when people explain why they’ve made a decision, they are simply rationalizing, attributing what sound like reasonable bases for what is in fact a murky, unknowable process. — Dr. Robert Zajonc, social psychologist.
In fact, scientists can point to the place in your brain that shows the decision was made before you consciously made it.
Human beings excel at the skill of storytelling.
You tell a story. You call it a reason. It sounds logical.
Consider, however, that the reason you think you do something is not the reason why you do it.
What if you just admitted that you don’t know?
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