After twelve events I’ve learned something fundamental about sales: it’s not about the products at all.
Cost, Investment, and Affordability
Three things to keep in mind before making any big investment.
How to Avoid Getting Swayed by Bad Marketing
Marketers invest a lot of time and money to figure out what you really want. Shouldn’t you do the same?
Nobody Wants a Hole in the Wall
Getting clear on what people buy from you won’t just can help you tweak your marketing; it can help you reconsider what you sell.
The Myth of Metrics
Numbers don’t matter as much as you think they do. At best they are only part of the story.
A Secret for Earning Raving Fan Clients
If you treat the last one like the first one, you’ll earn loyalty for life. Of course, it can be easier said than done. Here’s how to succeed at mastering this skill.
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