The Most Effective Business Strategy

I’ve spent my entire career — over 23 years — working in client service and sales.

In that time I’ve learned a lot about how to effectively serve clients in a way that generates loyalty and referrals.

Of all the strategies, there is one that rules over all the others:

CARE.

Care is the ultimate currency. It will buy you second chances, trust, and grace that can smooth over mistakes and missteps.

When people feel care for and about, they feel safe. They grow faster. They are more likely to take on risks.

Here’s the caveat:

It can’t be faked.

When you care for people and about people, it shows.

But you have to really care.