In any industry, understanding what business you are really in offers a new lens through which to view pricing options and creates a powerful frame for effectively pricing your offerings.
3 Elements to Effectively Market Your Business
To effectively market your business you must tell a compelling story about what you offer in a way that resonates clearly with the people you serve. This requires that you understand what business you are really in.
Define Your Brand By Asking This One Question
Defining what business you are really in will help you unlock your core values, which are the drivers of your brand.
The Single Question That Controls Everything
How you think about your business isn’t just an academic exercise. It can have profound implications for whether you even have a business in a few years. What business are you really in?
Systems for Snowflakes
It’s a common misbelief that if your clients are unique that you cannot have systems in your business. The two are not mutually exclusive. Even Mother Nature has a system for creating snowflakes.
How Systems Boost the 3 D’s of Business Success
There’s a misconception that systems limit creativity and are confining. To the contrary, systems can give you the freedom to focus on what you do best. And they can inject confidence in your prospective clients.
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