To effectively market your business you must tell a compelling story about what you offer in a way that resonates clearly with the people you serve. This requires that you understand what business you are really in.
Define Your Brand By Asking This One Question
Defining what business you are really in will help you unlock your core values, which are the drivers of your brand.
3 Ways to Keep Your Productivity on Track
3 ways that asking “what business am I really in?” can help you keep your productivity on track and make progress on what matters most.
The Single Question That Controls Everything
How you think about your business isn’t just an academic exercise. It can have profound implications for whether you even have a business in a few years. What business are you really in?
Are You Busy or Productive?
When you’re a solopreneur, it’s easy to feel inundated with demands on your time and energy, especially when you are driven to serve. But it’s crucial to ask whether you’re being productive or just busy.
Systems for Snowflakes
It’s a common misbelief that if your clients are unique that you cannot have systems in your business. The two are not mutually exclusive. Even Mother Nature has a system for creating snowflakes.
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