Defining what business you are really in will help you unlock your core values, which are the drivers of your brand.
Your Silent Message
Each choice and decision you make is a silent message that speaks volumes about your brand. Are you communicating the right message?
How this Business Got Me in the Door
As a marketer, I am a student of human behavior. I am always looking at what factors influence people in their choices, and I start with myself. What I find often surprises me.