How many times have you heard someone say:

Just get it done. How you do it isn’t relevant.

This prioritizes outcome over process.

Sometimes that’s helpful and important.

Other times, it can be dangerous.

Take your body. If you’re facing a bear in the woods, you don’t care what muscles you use to run away from it.

The body runs. That’s all it knows.

It’s highly adaptable, and will find a way to meet the outcome of getting to safety.

If you faced that bear every day, however, the muscles you used would matter more.

Over time, the body acclimates to the pattern of movement it is forced to adapt. This is fine if you’re using the correct process and moving functionally. Not so fine if you’re using the wrong muscles.

Muscles are a “use it or lose it” asset. If you don’t use them, they atrophy. Then you can’t activate them at all. This perpetuates the incorrect pattern.

Down the line, this creates greater risk of injury. It’s not just that some muscles atrophy. The muscles you are working are doing jobs they’re not designed for. You’re overtaxing them and putting them in the wrong role.

Sooner or later, this will lead to a lot of pain, injury, and the need for surgery.

It’s not sustainable.

What’s true for the body is true for all areas of life, including your business.

If you want a one-time result, then focus only on the outcome and get there however you can. But if you want consistent and sustainable results, then you need a process.

Process matters more than you think.