If you write copy describing a product or service, you will naturally answer certain questions:
- What is it?
- What does it do?
- Why does it matter?
- What are the benefits?
- Why would someone want this?
- What does it cost?
Even if you don’t explicitly state the questions, you’re still answering them.
In the same way, all the thoughts in your head are in response to questions.
The problem is you may not realize what the questions are because the questions are often implicit. They are not in your conscious awareness.
You can use this information to help you when you find yourself in looping thoughts, stuck in the same idea paradigms, or rehashing the same apparent solutions to your problems.
If you want to change your thoughts, change the questions you’re asking.
This starts with creating awareness of what questions you’re asking implicitly.
Once you know what you’re asking, you can ask better — or at least different — questions.
A good coach can help you with both of these steps.
Many people falsely believe that the role of a coach is to give you answers or strategy. Although that might be part of what a. coach offers, that part is consulting.
The true value of good coaching lies in two fundamentals:
(1) Creating Awareness. The best coaches help you see what’s implicit; what you can’t see on your own.
(2) Asking Questions. The wisdom and guidance you seek is within you. The best coaches ask questions that provoke you, that spark different thoughts and ideas, and help you find the wisdom that lies within.
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