Defining what business you are really in will help you unlock your core values, which are the drivers of your brand.
Setting clear goals and measuring your progress will lead you somewhere. The question is whether it will take you to where you want to go. Without this crucial element, your SMART goals are dumb.
It’s easy to say “don’t act from fear,” but how do you know when you’re in fear? And how do you know which path to take? We always know, even when we think we don’t know.
As a marketer, I am a student of human behavior. I am always looking at what factors influence people in their choices, and I start with myself. What I find often surprises me.
Well here we are. 2016. Merry New Year! It’s time to reveal my three words for 2016. And I am super excited about my words this year.
After showings of my 3-bedroom Pre-War condo listing in Carnegie Hill this afternoon, I enough time to walk to my next appointment, at 68th and Fifth. Between President Obama’s visit to this area tonight and the Met Gala this evening, this typically quiet neighborhood was buzzing. As I took a leisurely stroll down Madison […]