After twelve events I’ve learned something fundamental about sales: it’s not about the products at all.
Three things to keep in mind before making any big investment.
Getting clear on what people buy from you won’t just can help you tweak your marketing; it can help you reconsider what you sell.
3 ways that asking “what business am I really in?” can help you keep your productivity on track and make progress on what matters most.
If you want someone to see something, it helps to know what they’re looking for.
As I stepped up to the microphone, I had no idea what I was going to say. I was at Lisa Sasevich’s Speak to Sell bootcamp. 400 people were in the room. She had asked for volunteers to share about a time when we said “yes” to ourselves. My hand had gone up, and she […]