Results are great. But when you focus on results at the expense of process, you are doomed to fail in the long run.
If you want to get somewhere sustainably, then how you get there matters.
Getting results is not just about doing the right things. It’s also about doing them in the right sequence.
Few people are willing to take a day off after a seminar, conference, or other live event to process thoughts and insights. There’s an opportunity cost involved, but if you’re willing to do this it will pay you dividends beyond money.
We live in a culture of experts. We are encouraged to become experts, and we are bombarded by experts who want to tell us the way to do things. But expertise has its limits.
There’s a misconception that systems limit creativity and are confining. To the contrary, systems can give you the freedom to focus on what you do best. And they can inject confidence in your prospective clients.
One essential element of a successful business is consistency. And to get consistency, you must have a recipe, or system. In fact, this element is what defines a business in the first place.