To communicate your message most effectively you do not need skillful copywriting or a fancy blog. You need to live what you teach.
Each choice and decision you make is a silent message that speaks volumes about your brand. Are you communicating the right message?
In an impassioned article on the Accidental Creative website, Todd Henry shares three misconceptions about voice that he discovered when writing his latest book, Louder Than Words. One of these misconceptions is that Voice is the ‘soft stuff.’ Todd’s response: “Ugh.” Heh. Seriously. Love this response. Want to know why I’ve been so passionate in […]