In any industry, understanding what business you are really in offers a new lens through which to view pricing options and creates a powerful frame for effectively pricing your offerings.
To effectively market your business you must tell a compelling story about what you offer in a way that resonates clearly with the people you serve. This requires that you understand what business you are really in.
Defining what business you are really in will help you unlock your core values, which are the drivers of your brand.
3 ways that asking “what business am I really in?” can help you keep your productivity on track and make progress on what matters most.
How you think about your business isn’t just an academic exercise. It can have profound implications for whether you even have a business in a few years. What business are you really in?
When you’re a solopreneur, it’s easy to feel inundated with demands on your time and energy, especially when you are driven to serve. But it’s crucial to ask whether you’re being productive or just busy.