Being a mom is a business. It’s time we recognize moms for what they do. And it’s time for moms to honor themselves for it.
Rapid changes in technology and consumer behavior often disrupt once solid businesses. How can you prevent your business from being disrupted?
In any industry, understanding what business you are really in offers a new lens through which to view pricing options and creates a powerful frame for effectively pricing your offerings.
To effectively market your business you must tell a compelling story about what you offer in a way that resonates clearly with the people you serve. This requires that you understand what business you are really in.
Defining what business you are really in will help you unlock your core values, which are the drivers of your brand.
3 ways that asking “what business am I really in?” can help you keep your productivity on track and make progress on what matters most.
How you think about your business isn’t just an academic exercise. It can have profound implications for whether you even have a business in a few years. What business are you really in?