I’ve served on the event crew for Tony Robbins events a total of twelve times since 2011: Eleven times at Unleash the Power Within and once at Date With Destiny.
At every single event I work at the Products booth, where we sell Tony’s library of training programs and supplement products.
I love to work at the Products booth because I view what we do there as one of the highest forms of service.
Every person who came to our booth this past weekend did so because they needed something.
More than products and programs, they needed a space in which to resolve a decision about their future.
Instead of framing our work as “which products will you buy?” I began to think of it through a frame of
How will you continue your momentum from the event?
I believe that programs are fundamental to maintaining momentum.
Live events are a few times a year. Even coaching is at most a few times a month.
You don’t get in peak physical shape by going to the gym a few times a year or even a few times a month.
Big changes come from doing small things daily, and the programs offer the opportunity to stay immersed with the content on a daily basis.
My belief is that if you leave without a plan for how to continue your momentum, then you’ve wasted the time and money that you invested in coming to UPW. It’s like going to an exercise boot camp and returning home sit on the couch. It won’t get you anywhere.
I adopted the mindset that Chuck introduced to us on Day 0: when we leave UPW, we don’t go back home; we go forward home.
So I view the work we did as being deeper than merely selling products and programs.
We held space for participants to feel seen and heard — these are fundamental needs of all human beings.
The space we held for the participants was a small bubble of stillness within the chaos of the event.
It’s in that space of stillness that we are able to get clarity on where we are and where we want to go. It’s in that space that we can feel safe to open to suggestions of how we might get there.
Some participants invested in every program. Others walked away empty handed. Most fell somewhere in between.
No matter where they fell on that spectrum, each person who came to us walked away having made a decision.
For me, the real win was not in the volume of products we sold; it was in the work we did to create and hold that space for participants to make that decision.
Here’s the kicker: over the years, I’ve found that the more I come from a place of love, with an intention to help the participants make a decision about how to move forward rather than an intention to “sell products,” the more products I sell.