This weekend I am in Los Angeles to serve on the event crew for Tony Robbins’ Unleash the Power Within event. It’s the 11th time I’m serving on the crew for this event, and yet each time it’s like the first time, because each time is different.
At this event we have 650 people on the volunteer crew. To paint a picture for you: as crew, we volunteer. We travel to the event location. We practically live in a convention center for 5 days — the 4-day event plus a training and set-up day the day before. We work 20-hour days.
All in service of a mission to help people get out of suffering and create lives of more fulfillment.
Many people ask me why I crew. They wonder if I get to hang out with Tony Robbins or be at the event for free. When I tell them that I hardly spend time in the main room, they are surprised.
People are always looking for the angle.
What’s in it for me?
They don’t always believe me when I say I love to serve. And while I do love to serve, there is something in it for me too.
Here are some of the reasons why I keep returning to serve on the crew:
You are who you spend your time with. The crew community is comprised of people who are committed to living at a higher standard. In the crew community, I have formed lasting friendships with peers who encourage me to pursue my dreams and keep me accountable, all with love.
Serving on the crew is like being at an event within an event. We don’t just work; we also get the type of training that simply isn’t offered anywhere else. Through service on the event crew, I have learned advanced coaching techniques and leadership skills.
Of course, learning something passively means nothing. This is where most trainings fail.
On crew, I get the opportunity to implement what I learned immediately through practice. It’s integrated learning in real time.
Modeling the Best
Whether it’s watching Tony in action or sitting with one of the senior-level trainers, I get to model from the best practitioners in the personal development industry.
Specifically, I’ve found no environment as filled with powerful women leaders to model.
Unparalleled Sales Training
The very first time I served on the crew, I found my “home” at the Products Booth, where we help participants take their next step and continue their event momentum through Tony’s personal development programs.
In this position, I’ve had the privilege to learn from Rich Cohen, the head of product and coaching sales for Tony Robbins’ company.
Rich is a master sales trainer. Unlike most people in sales, he doesn’t offer an online course, or even his own seminar.
The only way to learn from him is to serve on the crew.
The real teachers at the event are the participants. At each event, I get to engage in meaningful and substantive conversations with dozens of people.
Each one has a story that inspires me and wisdom to impart.
I arrive open and eager to see who I will meet, and what I might learn from them.
Peer group. Mentorship. The best coaching, leadership and sales training. In a supportive environment that forces me to level up and stretch myself.
How could I stay away?