Absolute freedom — no rules at all — is anarchy. Typically what we want is the feeling that we can break the rules. That requires that we have rules in the first place.
Rapid changes in technology and consumer behavior often disrupt once solid businesses. How can you prevent your business from being disrupted?
Three years ago today, I decided to kill myself. It was the best choice I ever made. It may have saved my life.
You likely know that rushing through life doesn’t get you to your desired outcome any faster. It tends to make everything more difficult. And yet you always find yourself rushing. Here’s why we do it and how to stop it.
In any industry, understanding what business you are really in offers a new lens through which to view pricing options and creates a powerful frame for effectively pricing your offerings.
To effectively market your business you must tell a compelling story about what you offer in a way that resonates clearly with the people you serve. This requires that you understand what business you are really in.