Rapid changes in technology and consumer behavior often disrupt once solid businesses. How can you prevent your business from being disrupted?
In any industry, understanding what business you are really in offers a new lens through which to view pricing options and creates a powerful frame for effectively pricing your offerings.
To effectively market your business you must tell a compelling story about what you offer in a way that resonates clearly with the people you serve. This requires that you understand what business you are really in.
Defining what business you are really in will help you unlock your core values, which are the drivers of your brand.
How you think about your business isn’t just an academic exercise. It can have profound implications for whether you even have a business in a few years. What business are you really in?
It’s a common misbelief that if your clients are unique that you cannot have systems in your business. The two are not mutually exclusive. Even Mother Nature has a system for creating snowflakes.