To effectively market your business you must tell a compelling story about what you offer in a way that resonates clearly with the people you serve. This requires that you understand what business you are really in.
Defining what business you are really in will help you unlock your core values, which are the drivers of your brand.
How you think about your business isn’t just an academic exercise. It can have profound implications for whether you even have a business in a few years. What business are you really in?
It’s a common misbelief that if your clients are unique that you cannot have systems in your business. The two are not mutually exclusive. Even Mother Nature has a system for creating snowflakes.
There’s a misconception that systems limit creativity and are confining. To the contrary, systems can give you the freedom to focus on what you do best. And they can inject confidence in your prospective clients.
Every business may have a different recipe, but there are some universal ingredients and processes that all successful businesses have. Here are 7 ingredients common to all detour-worthy businesses.