After twelve events I’ve learned something fundamental about sales: it’s not about the products at all.
Three things to keep in mind before making any big investment.
Marketers invest a lot of time and money to figure out what you really want. Shouldn’t you do the same?
Getting clear on what people buy from you won’t just can help you tweak your marketing; it can help you reconsider what you sell.
Numbers don’t matter as much as you think they do. At best they are only part of the story.
If you treat the last one like the first one, you’ll earn loyalty for life. Of course, it can be easier said than done. Here’s how to succeed at mastering this skill.
We live in a culture of experts. We are encouraged to become experts, and we are bombarded by experts who want to tell us the way to do things. But expertise has its limits.